AI Insights · Timothy · January 2025
Top 5 Fashion Games on Unified Platform in Russia: Q4 2024
Explore the performance trends of the top 5 fashion games on a unified platform in Russia during Q4 2024, highlighting key metrics like downloads and active users.
In the fourth quarter of 2024, the top fashion games in Russia on a unified platform showcased diverse performance trends. Here’s a closer look at how these games fared.
Eye Color Mix saw a remarkable increase in weekly downloads, beginning with just over 1K in early October and peaking at around 265K in mid-November. Active users mirrored this growth, starting at 9K and surging to 393K by the end of December.
Makeup Kit - Color Mixing experienced a decline in weekly downloads from 211K at the start of the quarter to about 21K by mid-December. Active users followed a similar trend, decreasing from 177K to 91K over the same period.
Fashion Queen: Dress Up Game maintained steady downloads, ranging from 49K to 86K weekly. Active users increased significantly from 98K in early October to over 202K at the year’s end.
Doll Makeup: Dress up for kids showed a decline in downloads, starting at 68K and dropping to 25K by December. Active users remained relatively stable, averaging around 130K throughout the quarter.
Paper Doll Diary: Dress Up DIY had consistent download rates, with a slight increase towards the end, reaching 51K. Active users fluctuated but stayed around 150K.
These insights, sourced from Sensor Tower, provide a snapshot of the dynamic fashion gaming landscape in Russia. For more detailed analytics and trends, visit Sensor Tower’s platform.
